Batavia Park District Promotes Miller to Top Marketing Spot

Kari Miller has recently been promoted from Marketing and Public Relations Manager to Director of Marketing and Public Relations. She will oversee the marketing and public relations department consisting of seven employees. Additional responsibilities include being the webmaster for the district and developing and maintaining comprehensive marketing plans and promotions for all recreation programs, special events, the Depot Museum and the Hall Quarry Beach. She will be in charge of the District's communications including publications, email blasts, video productions, social media and public relations campaigns.

Miller joined the Batavia Park District in 2008 and holds a Bachelor of Science degree from Bradley University with a major in communications and has eight years of public relations experience. Miller was promoted by Allison Niemela, the former Director of Marketing and Public Relations who recently was promoted to Executive Director. The promotion will be a smooth transition for the district. “Kari is one of the fastest rising stars I've encountered, always looking out for the best interest of the District,” said Niemela. “She is very talented and deserving of this promotion.”

During her tenure with the district, Miller was instrumental in managing the district's social media accounts which include Facebook, Twitter and texting promotions. She continues to look for new ways to improve communication channels with residents. A year ago, Miller began writing a bi-monthly column for a local newspaper featuring human interest stories. She gained a loyal following with one story receiving nearly 150 recommendations on Facebook. “Over the years I have engrained myself in the community, getting to know the people and the organizations better and am excited to get to work with them at this level,” said Miller.

Miller also implemented a flipbook feature to the web site which replaces PDF files and allows for added features such as video and photographs to be linked throughout the Fun Guide to the web site. She is currently building a new web site for the district based on feedback from surveys and focus groups. She is always welcoming new challenges. “This is definitely a very exciting time for me,” she said. “A lot of my work is behind the scenes so I'm honored the Executive Director has the confidence in me to take on this position.”

Miller has demonstrated her leadership skills in several capacities. This year she is the Director of the Communications and Marketing Section for the Illinois Park and Recreation Association. Last year Miller was the recipient of the District's most prestigious honor, the Bruce the Spruce Award. She received the award as a result of the respect her co-workers have for her and for her incredible work ethic. “Being nominated by my peers was a huge compliment and one that I'm incredibly proud of during my time at the Batavia Park District,” said Miller.

Miller can be reached by email at karim@bataviaparks.org or by phone at 630-879-5235.