To Download Information on Co-op Advertising, click here.

Dealer List Advertising Can Get You Larger Orders…and More of Them!

• Do more than "sell to" your dealer, "sell through" your retailer directly to the customer instead
  
• The newspaper sells more product to the consumer - consumers buy products from dealers - dealers refresh inventory, buying from you.
  
• This proven approach in combination with your dealer's advertising leads to larger orders

Supplement Your National Advertising, Dealer List Advertising Can Provide:

• Images, prices and sales features of your product
  
• Local tie-ins
  
• A store listing by city or suburb

Keep Your Product In Front of the Customer:
Coordinate your effort with dealers to create a steady stream of advertising.

Control the Message of the Advertisement:
You decide the content of the ad, dealers don't always emphasize your ad properly.

Add Prestige to Your Product's Name:

• Listing all the dealers that carry your product impresses the reader
  
• Listings let the consumer know you are a major player

Provide Additional Sales Support:
Your company provides sales support by offering co-op money. You can provide additional support by simply using it in a dealer list, advertising program - giving your product the "edge" over your competitors.

Build a Stronger Dealer Base:
By supporting all of your dealers, your weaker dealers become more effective. This builds a stronger sales organization.

Expand Distribution:
Other dealers read advertising placed by their competition and are impressed with the planned support. This makes it easier for you to attract other successful dealers into your dealer group and expand distribution.

For more information contact Cathi Edman (847) 427-4650