Daily Readership Comparison
Daily Herald Readers are More Affluent
 
Daily
Chicago
Chicago
 
Herald
Tribune
Sun-Times
 
Median HHI:
$80,806
$76,244
$61,605
 
Household Income:
$100,000+
34%
32%
26%
$75,000-$99,999
21%
19%
16%
$50,000-74,999
21%
16%
15%
$35,000-49,999
15%
16%
20%
Less than $35,000
10%
17%
24%
 
Education:
College graduate or more
32%
41%
23%
Any college
63%
70%
57%
 
Marital status:
Married
57%
56%
52%
Single
31%
29%
32%
Divorced
7%
8%
8%
Widowed
5%
7%
7%
 
Age:
18-34
29%
26%
27%
35-44
17%
20%
22%
45-54
24%
21%
21%
55-64
16%
14%
15%
65+
14%
19%
15%
Source: 2007 Scarborough Chicago Market Study (R2)
 

 

 

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