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Daily Readership Comparison
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Daily Herald Readers are More Affluent
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Daily
|
Chicago
|
Chicago
|
| |
Herald
|
Tribune
|
Sun-Times
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| |
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| Median HHI: |
$80,806
|
$76,244
|
$61,605
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| |
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| Household Income: |
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| $100,000+ |
34%
|
32%
|
26%
|
| $75,000-$99,999 |
21%
|
19%
|
16%
|
| $50,000-74,999 |
21%
|
16%
|
15%
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| $35,000-49,999 |
15%
|
16%
|
20%
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| Less than $35,000 |
10%
|
17%
|
24%
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| |
|
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| Education: |
|
|
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| College graduate or more |
32%
|
41%
|
23%
|
| Any college |
63%
|
70%
|
57%
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| |
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| Marital status: |
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|
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| Married |
57%
|
56%
|
52%
|
| Single |
31%
|
29%
|
32%
|
| Divorced |
7%
|
8%
|
8%
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| Widowed |
5%
|
7%
|
7%
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| |
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| Age: |
|
|
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| 18-34 |
29%
|
26%
|
27%
|
| 35-44 |
17%
|
20%
|
22%
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| 45-54 |
24%
|
21%
|
21%
|
| 55-64 |
16%
|
14%
|
15%
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| 65+ |
14%
|
19%
|
15%
|
| Source: 2007 Scarborough Chicago
Market Study (R2) |
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