The Most Effective
Advertising Medium of the Affluent Chicago Suburbs
The first thing readers enjoy when
they open the Daily Herald is our Big Picture, Local Focus philosophy:
Big Picture:
On page two, there are lead stories of the world and nation
with a "World and nation in 60 seconds" area that
includes short news summaries at the bottom of the page. Some
summaries "jump" to elaborated stories on following
pages of the paper.
Local
Focus: As readers open Main News they can zero in on their
personal zones. They can read
the lead stories of the their local zone with summary stories
of their county on the bottom of the page.
