Air freshener Febreze hits $1 bil. in revenue
CINCINNATI — The Procter & Gamble Co. says Febreze air fresheners have joined its billion-dollar brand club.
Spokesman Lee Bansil said Tuesday that Febreze revenue over the past 12 months hit $1 billion.
That gives P&G 24 brands that bring in revenue of $1 billion or more. The company has sold off two others — Folgers coffee and Actonel osteoporosis treatment — in the past three years.
Febreze officials have said sales held up during the recession as people spent more time at home, giving them more reason to care about how their homes smelled.
P&G also expanded its air-freshener business through acquisition, acquiring Ambi Pur last year from Sara Lee Corp. for $470 million to increase its air care presence from 17 countries to 84.
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.