Rosemont unveils new branding campaign

Rosemont officials on Thursday unveiled a new branding campaign and tagline to help market its bustling entertainment district and nearby offerings.

The new logo, designed by VIRGEN Inc., is a slight variation on the municipal logo, which will continue to be utilized for village government and activities not related to the entertainment district, according to a news release.

The tagline "It's All Here," was developed along with an update of the village website, rosemont.com, that officials say is easier to navigate.

"Our village has grown tremendously in the past few years, and we felt it was time to develop a new graphic image and tagline that embodies the modern vitality of the new Rosemont," Mayor Brad Stephens said in the release. "The logo pays respect to our history by utilizing our signature rose image, but in a fresh way to express the enthusiasm, vibrancy and energy of the Rosemont of today."

The village is home to MB Financial Park, Fashion Outlets of Chicago mall, The Ballpark at Rosemont, Donald E. Stephens Convention Center, Allstate Arena and Rosemont Theatre.