Affinitiv announces new EV division

BUFFALO GROVE - Affinitiv, a provider of data-driven software to the automotive market, Tuesday unveiled a new electric vehicle division, Voltage.

The new unit builds an EV growth strategy for auto dealerships to effectively position themselves for the future of electric vehicles. Affinitiv Voltage will also appeal to the new wave of buyers by ensuring the sales and service department of each dealership is prepared for EVs.

The company's new EV Division will be led by Brian Wayne, Voltage Division president, and is tasked with orchestrating the development of EV products and services across the Affinitiv platform.

"Affinitiv Voltage is leveraging our experience working with thousands of dealers and enabling billions of communications across the automotive life cycle," said Adam Meier, chief executive officer at Affinitiv. "We are helping dealers, dealer groups and (original equipment manufacturers) adapt to the unique and rapidly evolving EV customer journey while cultivating loyalty and sustainable, predictable growth."

Backed by more than 20 years of automotive and marketing expertise, Affinitiv supports more than 5,500 dealerships and every major original equipment manufacturer in the country.