Coors Light 'Chillollipops' being sold
CHICAGO - Molson Coors is selling a beer-flavored lollipop it will market to stressed-out sports fans during the NCAA basketball tournaments.
The lollipop, intended for those 21 and older and crafted to taste similar to Coors Light, does not contain alcohol, but does have a frothy foam top, similar to the experience of drinking a Coors Light from a pint, the company said.
Why lollipops? Coors was inspired to try a social experiment of its own to test the effectiveness of the Coors Light 'Chillollipop' after reading about previous social experiments where lollipops and hard candies were distributed to club and bar goers at the end of the evening to calm them down.
"Will it work? We don't know, but we can't imagine anyone has ever been unhappy or angry with a lollipop in their mouth, so we wanted to give the Coors Light Chillollipop experiment a try," said Marcelo Pascoa, vice president of marketing.
The Coors Light Chillollipops will be sold in 6-packs at shop.coorslight.com for $3.17 through the three weeks of the tournaments.