Better Business Bureau starts countdown to its centennial

This week marks a significant milestone for the Better Business Bureau of Chicago and Northern Illinois as it commemorates 99 years of dedicated service since its inception on April 22, 1926.

Throughout nearly a century, the BBB’s steadfast mission has been to connect customers with trustworthy businesses, promote excellence, and combat fraud and unethical practices by adapting to evolving times and technologies.

“As we embark on the exciting countdown to our 100th anniversary, the BBB invites thousands of partners, businesses, and consumers to join in the celebration,” said Steve Bernas, president and CEO of the BBB. “Reflecting on our journey, we honor the establishment of the Chicago office and recognize the remarkable progress since the organization's founding in 1912, just four years after the FBI was established in 1908.”

The origins of the BBB trace back to Samuel Dobbs, president and chairman of Coca-Cola, who spearheaded a national initiative to ensure truth in advertising. This watchdog group, initially known as the “Better Advertising Bureau,” evolved and officially opened the doors of the first Chicago BBB office in 1926.

Throughout the decades, the BBB has remained committed to protecting businesses and educating consumers, navigating through historical challenges such as the Great Depression, World War II, the Cold War, the Great Recession, and the recent pandemic, officials said.

“The BBB Seal, The Sign of a Better Business, has become more important and relevant every year,” Bernas said. “All age groups, from millennials to seniors, rely on the BBB for consumer protection and trustworthy business research and referrals. As we approach our centennial, we celebrate the enduring legacy of the BBB and look forward to continuing our mission of fostering trust and integrity in the marketplace for many more years to come.

“We look forward to celebrating our 100th anniversary in April 2026, and it is my hope that all businesses, large or small, can join us in celebrating one of the most trustworthy, high-integrity marketplaces in the world.”