Sourcebooks extends into new categories

Sourcebooks, an independent book publisher, appointed Moxie & Company as brand licensing agency, extending Sourcebooks brands into new categories with a fully integrated licensing program beginning 2018.

In October, Sourcebooks based in Naperville, signed The Gotham Group as its exclusive representative for all film and television projects. In appointing Moxie & Co., Sourcebooks is now poised to take its successful global book properties into new product categories, including branded merchandise, digital and mobile media, and exclusive direct to retail partnerships.

"We are passionate about helping our authors reach consumers in new ways," said Dominique Raccah, CEO and publisher of Sourcebooks. "Through licensing, we are creating a complete 360 view, giving the customer new ways to experience our biggest brands through innovative products and partnerships. Moxie's decades of licensing and branding experience will help us extend the reach of our authors, and I am incredibly excited to be working with them."

Moxie & Company will seek new opportunities for several Sourcebooks product lines, including Baby University, a bestselling children's book series that includes Quantum Physics for Babies, Rocket Science for Babies, ABCs of Science, and Goodnight Lab, among others.

"We are so thrilled to be working with Sourcebooks and their delightful, innovative brands to expand the success of the books into fun, unique products and promotions," said Laura Becker, co-founder and partner of Moxie & Company. "Plus, an added benefit is we are learning a lot from the Baby University books…never too old!"